Jackson, MS – The Mississippi Arts Commission (MAC) is pleased to announce a new look for Mississippi’s official grant-making and service agency for the arts.
“We are pleased to launch our new brand that better represents MAC and the community we serve,” said Sarah Story, executive director of MAC. “We worked with Jackson-based design firm, Creative Distillery to reimagine our brand and are pleased with the results. The new logo features the state flower, a magnolia, using shapes reminiscent of a quilting pattern to honor our rich history of traditional arts.”
MAC has provided grants and services to Mississippi’s arts and cultural organizations and individual artists for nearly 50 years. The new look offers a style that embodies Mississippi’s culture and artistic style.
“MAC represents the state of Mississippi’s public interest in supporting the arts,” said Darren Schwindaman, principal at Creative Distillery. “The new brand identity works as both a state government seal and a modern art object in its own right. The shapes and patterns built into the system will give the agency flexibility moving forward to keep the brand fresh and responsive to the needs of Mississippi’s artists and arts organizations.”
MAC presented a sneak peek of the brand at the State Arts Conference in April of this year and shared it with board members and partners.
“We are thrilled to finally share our new brand with the public,” said Ellie Banks, communications director for MAC. “One of our goals as an agency was to create a brand that best represents who we are and the community we serve. We think we have accomplished that goal with our new look.”
MAC has created a brand guide for partners and grant recipients that explains the use of the MAC brand, including colors, spacing, and logo usage. To view the guide, visit arts.ms.gov/mac-brand-guide.
For more information on MAC’s grants programs and other services, visit the agency’s website at arts.ms.gov.
The Mississippi Arts Commission (MAC) is a state agency serving more than two million people through grants and special initiatives that enhance communities, assist artists and arts organizations, promote arts education and celebrate Mississippi’s cultural heritage. MAC is funded by the Mississippi Legislature, the National Endowment for the Arts, and other private sources. For more information, visit www.arts.ms.gov.
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